Launching a dtc teledermatology brand
Cortina is a comprehensive telehealth platform tailored specifically for dermatology. This end-to-end solution encompassed patient intake processes, case management systems, and a physician's portal for prescription management and direct patient communication.
As an early member of the founding team, I played a crucial role in designing and prototyping the user experience for launch.
In my capacity as head of design, I acted as a liaison between product and marketing teams, ensuring consistency across all touch points and maximizing user engagement.
A sophisticated messaging system was engineered to facilitate seamless communication between doctors and patients, as well as between patients and customer service representatives.
A comprehensive patient experience included a fully optimized suite of tools for case management, tailored to different viewports.
Conceptual smart search patterns, powered by machine learning, enabled the development of a premium toolset tailored for both physicians and patients.
In response to the COVID-19 pandemic, out team identified an opportunity to design and build a fully HIPAA-compliant video conferencing solution tailored for clinics and healthcare professionals.
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I designed and implemented a conversion-focused marketing website to drive customer acquisition and boost conversion rates.
Cortina Health's physicians have served over 100,000 patients, advancing healthcare accessibility and spearheading digital transformation in the medical field.
